Outside the Ivory Tower: Engaging Public Audiences Through Books, Podcasts, and Other Media

While we as management scholars wish to have impact, few engage directly with public audiences who can put research into practice. Further, although content creation platforms and social media have made it easier to disseminate research, venturing outside of academic journals reflects uncharted terrain for most.
Fortunately, this is starting to change. Over the past few years, scholars in our field have increasingly been sharing their research and shining a light on others' findings through their work on books, blogs, newsletters, podcasts, and other media. Their experiences navigating the challenges and opportunities of public engagement can prove useful to scholars contemplating the same.
With that in mind, we are pleased to launch a new AOM PDW titled "Outside the Ivory Tower: Engaging Public Audiences Through Books, Podcasts, and Other Media." In this off-cycle PDW hosted over Zoom, we will be interviewing leading scholars in our field on their experiences writing books and columns, hosting and appearing on podcasts, and more.
Schedule and Registration
Please register for these live Zoom events below. Recordings will be available for those unable to attend.
Interview with Katy Milkman, University of Pennsylvania
May 11, 2026 | 2:30 – 3:30 PM EST
Interview with Tiziana Casciaro, University of Toronto
May 26, 2026 | 10:00 – 10:45 AM EST
Interview with Jim Detert, University of Virginia
July 9, 2026 | 12:30 – 1:30 PM EST
Interview with Andrew Brodsky, University of Texas at Austin
July 17, 2026 | 3:30 – 4:30 PM EST
Contact
We hope you will be able to join us for these engaging and wide-ranging conversations!
If you have any questions, please contact Insiya Hussain at ihussa@gmu.edu.
Sincerely,
Insiya Hussain, George Mason University
Virgil Fenters, College of William & Mary
Alessandro Iorio, Bocconi University
Jinseok (JS) Chun, SKKU