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Francee Preston

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Posted By Francee Preston 02-04-2017 11:38
Found In Egroup: Organizational Behavior OB
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In addition to your list, I found the following three articles to be useful: Arnold, Mark J. and Kristy E. Reynolds (2003), “Hedonic Shopping Motivations,” Journal of Retailing, 79(2), 77-95. The authors did a great job of explaining how they constructed their scale. Churchill, Jr., ...