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Suggestions for Individual customer psychology module

  • 1.  Suggestions for Individual customer psychology module

    Posted 08-02-2017 06:01

    Dear All

     

    I will be running a final year undergraduate individual customer psychology module this year. The module aims to provide students with an understanding of individual customer psychology and the subsequent implications for marketing and business practice. The focus of the module is understanding the customer as an individual rather than as one of a group. If anyone has any suggestions of books, resources etc. which may be useful then I would be most grateful.

     

    Regards

    Shalini

     

    Dr Shalini Vohra

    PhD, MBA, FHEA

    Senior Lecturer in Marketing

     

    Sheffield Business School

    Sheffield Hallam University

    Room 7240, Stoddart Building

    Sheffield S1 1WB

     

    Telephone +44 (0)114 225 5555

    Direct line +44 (0)114 225 6088

     

    www.shu.ac.uk