Invitation for Papers for a Special Issue of the Journal of the Association for Consumer
Editors: Wendy Wood, University of Southern California, Aimee Drolet, University of
California, Los Angeles, and Uri Gneezy, University of California, San Diego,
In recent years, consumer researchers and marketing scientists are beginning to recognize the
important implications of habit processes for repeat purchase and consumption. The special issue
on the Habit-Driven Consumer for JACR will address the variety of ways in which habits impact
consumer behavior.
The goal of the special issue is to bring current research streams on habits together in a single
interdisciplinary outlet. In so doing, consumer researchers will be able to better understand,
evaluate, and criticize different accounts of habits, as well as explore potential overlap and
divergences across accounts.
Eligible papers will report original research identifying the determinants, measurement,
modeling, consequences, and/or mechanisms involved in habit performance. The reported
research could draw on multiple levels of analysis, ranging from micro-level neuropsychological
processes, to specific consumer behaviors, to broader patterns of consumer consumption and
purchase over time and location, to macro-level approaches involving organizational patterns and
structures. Papers might address person-specific variables (e.g., age, BMI) as well as key
marketing variables (e.g., price, store layout, advertising) on habit development and use. Papers
can incorporate a variety of methods and types of data, ranging from laboratory experimental
approaches, experience-sampling diary research, field experiments, and econometric models of
purchase data. We also hope to receive submissions offering a normative perspective on topics
such as preference-based versus habit-based models of consumer choice.
Researchers interested in submitting to the special issue are invited to a 3-day conference on
Catalina Island from August 25-28, 2016. To attend, submit a one-page description of your
planned JACR submission, along with the name of your institution, academic title and email
address to Gigi Petrovich at
gpetrov@usc.edu by February 1, 2016. Graduate students are also
welcome to submit an abstract, and if selected, will be invited to present a poster at the
conference. Submissions will be evaluated and successful participants informed by March 1,
Submissions to the special issue will be accepted until October 1, 2016. Reviews will be
conducted on a rolling basis. First round decisions on papers will be made by December 1, 2016.
Final revisions will be due prior to June 1, 2017. Authors who are concerned about the
appropriateness of a topic for this special issue are encouraged send a 300 word abstract or an
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Professor Aimee Drolet Rossi
UCLA Anderson School