3rd Annual Content Analysis Professional Development Workshop
Primary Sponsor: Managerial & Organizational Cognition (MOC)
Co-Sponsors: Research Methods (RM), Organization and Management Theory (OMT), Organization Behavior (OB), Business Policy & Strategy (BPS), Social Issues in Management (SIM), Entrepreneurship (ENT)
Friday, August 12, 2011 8:00AM - 10:00AM at Grand Hyatt in Lone Star D
Introduction to Content Analysis
Are you using content analysis techniques and applications in your research? Would you like to learn more about this widely applicable methodology and discuss your work with major scholars in the field? Please join us for the 3rd annual Content Analysis PDW on Friday, August 12 at the 2011 Academy of Management Annual Conference in San Antonio.
This PDW will provide an introduction to content analysis as a research methodology and outline appropriate applications, reliability, and validity concerns. Experts will walk through examples of content analysis techniques from published research and an expert panel will address questions and offer publishing tips.
We look forward to seeing you there!
Mike Pfarrer
Assistant Professor
University of Georgia
mpfarrer@uga.edu
Moriah Meyskens
University of San Diego