*Apologies for cross postings*
Social Entrepreneurship and Sustainable Business Models in India
Anirudh Agrawal and Payal Kumar
(Palgrave Macmillan)
Social Entrepreneurship is the process of creating social value for those at the margins of the economic center (Filipe, 2012). The social entrepreneur is a change agent in society who seeks opportunity in social disequilibrium (Hockerts, 2010) and institutional voids (Mair & Marti, 2009), and uses creative strategies (Di Domenico, Haugh, & Tracey, 2010) and entrepreneuring (Mair, Battilana, & Cardenas, 2012) in order to create social enterprise.
Social enterprise addresses social problems and helps those at the margins by using creative means (Defourny & Nyssens, 2010; Di Domenico et al., 2010), while simultaneously leveraging the personality of the social entrepreneur (Smith, Besharov, Wessels, & Chertok, 2012), and seeking rents both from the social problem and markets to ensure that the dividends generated while running the enterprise are used for the benefit of the marginalized and not channeled towards the shareholders (Yunus & Jolis, 1999).
The promise of social entrepreneurship in a country like India is enormous as there are large vicissitudes. While the country is growing at a very high GDP rate, the social and economic challenges are dividing the country at an alarming rate. In addition, the level of funds for welfare requirements like the education, healthcare and public transport, are fast decreasing, and the for-profit business models remain out of reach of the people. In this context, the socially conscious and emphatic citizens are coming together either as a civil society (Arjaliès, 2010) or individually, to create organizations that assist in welfare activities (Mair & Noboa, 2006).
Historically, India has led the way in social entrepreneurship through Sulabh Toilet Project, Seva Café, SEWA and also a plethora of self help groups. Most recently, social enterprises like the TAPF, CRY, Aravind Eye Care are striving hard to innovate and address social issues in an effective manner. The increasing acceptance of social entrepreneurship as a viable option can be seen not just from the rise of such enterprises, but also by the trend in the top higher educational institutions in the country, such as IRMA, TISS, IIT Chennai, IIM Bangalore, IIM Calcutta, to have developed dedicated programs on social entrepreneurship.
In terms of research productivity, there is some research work by Sonne et al. that dwells on the emerging class of social entrepreneurs and impact investment, which is a market perspective on the emergence of the social entrepreneur (2012; 2014). Much of the work by scholars on social entrepreneurship in the Indian context was published after the seminal book on The Fortune at the Bottom of The Pyramid by Prahalad (2004). The book was framed considering the poor as a potential market and explained how firms should innovate business models and products to monetize this market. Consequently, the social entrepreneurial research that followed also looked at social business models providing goods and services to the poor (Linna, 2012; Olsen & Boxenbaum, 2009; Seelos & Mair, 2007). The downside of this research narrative was that many firms ended marketing inconsequential products and services to the poor, lowering their savings (Garrette & Karnani, 2009; Karnani, 2009).
More social entrepreneurial research came to light after the IPO of SKS micro-finance (Gunjan, Soumyadeep, & Srijit, 2010). In both the BOP business models and SKS microfinance case, the social impact was considered implicit to the business model. In other words, if a firm 'serve's' the interest of the poor, it is creating social value, without having to indulge in base-line studies and social impact measurement post-intervention.
While this research work is of significant value, India still lacks specific theorization, and robust empirical validation in this area in terms of research productivity (British Council India, 2015). In this volume, we strive to provide empirical work that not only looks at the social innovation from social entrepreneurial perspective but also strives to present a more realistic and critical perspective on social entrepreneurship eco-system in India.
Recent institutionalization of social entrepreneurship practice and impact investment in UK and Europe (Harkiolakis & Mourad, 2012; Heyman, 2013; Spear, Cornforth, & Aiken, 2009) clarifying financial disclosures, social impact and development of both the social and market space, calls for further theorization and operationalization of various elements of social entrepreneurship. Drawing from the institutionalized history of social entrepreneurship in UK and Europe, this edited volume strives to present empirical and theoretical peer reviewed chapters, in order to provide a deeper understanding of the social entrepreneurial eco-system in India, for scholars, entrepreneurs and policy makers.
This book will be divided into two sections: Social Entrepreneurship and Sustainable Business Models. Each section shall have a series of dedicated conceptual, review and empirical papers.
Some of the possible research questions we hope to address through this review are (this is not an exhaustive list):-
1. Social Entrepreneurship
· How social entrepreneurship is different from Capitalism? Is it just a hidden veneer legitimizing capitalism?
· Discuss historical context of social entrepreneurship in India?
· Discuss with cases the regional context of social entrepreneurship in India?
· How do institutional voids influence social entrepreneurship in the context of India?
· How are social enterprises creating innovative products and services to serve the poor?
· Defining and reviewing social entrepreneurship and social entrepreneurial eco-system in the context of India, outlining the societal and governmental context?
· What can we learn about social entrepreneurship in India from different cases and context that is different and unique compared to India?
· Discuss and theorize scaling of social enterprises?
· Discuss and theorize multi-stakeholder social enterprises in India?
· How federal system of governance impact social entrepreneurship in India?
· Discuss and theorize the scope, development and potential of social entrepreneurship in India?
· How impact investing is shaping social entrepreneurial ecosystem?
2. Sustainable Business Models
· What are the different sustainable business models in India? How sustainable value is transferred from creator to the beneficiary?
· How do sustainable business models address institutional voids present in India?
· Discuss and theorize business models that help manage social and commercial benefits?
· Discuss and theorize sustainable business models that help in employment, growth and development of the social enterprise?
· How effective are impact-investing models? Are they really creating any social value? Discuss if not analysis of impact investing?
Chapter proposals of up to 300 words are invited by 30th November, 2016 (send to anirudh.agrawal@outlook.com). These will be reviewed and feedback will be provided by 15th December, 2016. Full chapters are to be submitted by 31st May, 2017 (6000 words in APA style). The projected publication date is mid-2018.
References:
Arjaliès, D.-L. (2010). A Social Movement Perspective on Finance: How Socially Responsible Investment Mattered. Journal of Business Ethics, 92(S1), 57–78.
British Council India. (2015). Social Enterprise: An Overview of the Policy Framework in India. At the crossroads of market, public policies and.
Defourny, J., & Nyssens, M. (2010). Conceptions of Social Enterprise and Social Entrepreneurship in Europe and the United States: Convergences and Divergences. Journal of Social Entrepreneurship, 1(1), 32–53.
Di Domenico, M., Haugh, H., & Tracey, P. (2010). Social Bricolage: Theorizing Social Value Creation in Social Enterprises. Entrepreneurship Theory and Practice, 34(4), 681–703.
Filipe, S. (2012). A Positive Theory of Social Entrepreneurship. Journal of Business Ethics, 111(3), 335–351.
Garrette, B., & Karnani, A. (2009). Challenges in Marketing Socially Useful Goods to the Poor.
Gunjan, M., Soumyadeep, S., & Srijit, S. (2010). IPO in the India Microfinance Industry: A SKS Microfinance Perspective. Advances in Management, 3(5), 23–30.
Harkiolakis, N., & Mourad, L. (2012). Research Initiatives of the European Union in the Areas of Sustainability , Entrepreneurship , and Poverty Alleviation By, 717, 73–79.
Heyman, M. (2013). The Emergence and Growth of Social Finance in the UK. Lund, Sweden.
Hockerts, K. (2010). Social Entrepreneurship Between Market and Mission. International Review of Entrepreneurship, 8(2; interested in the transformation of a sector induced by social entrepreneurship. More specifically), 1–22.
Karnani, A. (2009). The Bottom of the Pyramid Strategy for Reducing Poverty : A Failed Promise. Economic and Social Affairs, (80).
Linna, P. (2012). Base of the pyramid (BOP) as a source of innovation: Experiences of companies in the Kenyan mobile sector. International Journal of Technology Management & Sustainable Development, 11(2), 113–137.
Mair, J., Battilana, J., & Cardenas, J. (2012). Organizing for Society: A Typology of Social Entrepreneuring Models. Journal of Business Ethics, 111(3), 353–373.
Mair, J., & Marti, I. (2009). Entrepreneurship in and around institutional voids: A case study from Bangladesh. Journal of Business Venturing, 24(5), 419–435.
Mair, J., & Noboa, E. (2006). Social Entrepreneurship : How intentions to create a social venture are Formed. In Social Entrepreneurship.
Olsen, M., & Boxenbaum, E. (2009). Bottom of the pyramid : Organizational Barriers to Implementation. California Management Review, 51(4), 100–126.
Prahalad, C. K. (2004). The fortune at the bottom of the pyramid: Eradicating poverty through profits. Wharton School Publishing.
Seelos, C., & Mair, J. (2007). Profitable Business Models and Market Creation in the Context of Deep Poverty: A Strategic View. Academy of Management Perspectives, 21(4), 49–63.
Smith, W. K., Besharov, M. L., Wessels, A. K., & Chertok, M. (2012). A Paradoxical Leadership Model for Social Entrepreneurs: Challenges, Leadership Skills, and Pedagogical Tools for Managing Social and Commercial Demands. Academy of Management Learning & Education, 11(3), 463–478.
Spear, R., Cornforth, C., & Aiken, M. (2009). THE GOVERNANCE CHALLENGES OF SOCIAL ENTERPRISES: EVIDENCE FROM A UK EMPIRICAL STUDY. Annals of Public & Cooperative Economics, 80(2), 247–273.
Yunus, M., & Jolis, A. (1999). Banker to the Poor: Micro-Lending and the Battle Against World Poverty.
Regards,
(Ms) Payal Kumar
Chair, Archival and Historical Committee, GDO, AOM
Senior Reviewer, Journal of Organizational Behavior
Editorial Board member, International Journal of Management in Education
Editorial Board member, International Journal of Learning and Change
Advisory Board member, ORGDYNE Training & Consultancy, LLC, USA
Book editor: Unveiling women's Leadership, Palgrave Macmillan (2015)