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Measure of service-role identification

  • 1.  Measure of service-role identification

    Posted 02-24-2010 13:24

    Dear all,

     

    Does anyone know of a measure for service-role identification? –My coauthor and I are looking for such a measure to be used in the customer-service setting. Thanks!

     

    Yongmei

     

    Yongmei (Lucy) Liu

    Assistant Professor

    Department of Management

    UTA Box 19467

    University of Texas at Arlington

    Arlington, TX 76019

    Tel: 817 272 0233

    Fax: 817 272 3122