And also the work of Abraham Carmeli:
Carmeli, A., 2005, Perceived External Prestige, Affective Commitment, and Citizenship Behaviors, Organization Studies, 26, 3, 443-464
Best,
Ariane Ollier-Malaterre, PhD
Associate Professor
Rouen Business School
1, rue du Maréchal Juin, BP 215
76825 Mont Saint Aignan Cedex, France
+ 33 6 70 47 64 37 (Cell)
+ 33 2 32 82 46 64
ariane.ollier@groupe-esc-rouen.fr
-------- Message d'origine--------
De: Organizational Behavior Division Listserv de la part de Patrice Roussel
Date: mar. 10/03/2009 21:56
À:
OB@AOMLISTS.PACE.EDU
Objet : Re: perceived corporate reputation scale
Keith,
May be the concept of Perceived External Prestige could help you, see
works of Karim Mignonac :
Mignonac, K., Herrbach, O. et Guerrero, S. 2006. ?The interactive
effects of perceived external prestige and need for organizational
identification on turnover intentions?, Journal of Vocational
Behavior, 69, 477-493.
Patrice Roussel
Professeur Université Toulouse 1, IAE
Dean GRACCO CNRS, LIRHE / CRM
http://gracco.univ-tlse1.fr
> Hello everyone,
>
> I'm trying to find a (short) perceived corporate reputation scale.
> I'm not looking to objectively rank an organization, but instead want
> a scale reflecting "naive realism": what do I think the greater public
> thinks about my organization? I need something that is valence/
> evaluative in focus (analogous to an attitude), but everything I've
> found so far is descriptive about specific properties (similar to
> culture) or wider-ranging domains of the firm. I'm doing something
> sort of attributional, so a scale that captures accurate reputation is
> much less of interest than something that captures belief.
>
> Thanks in advance!
>
> regards,
>
> Keith Leavitt
>
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