Sherry,
You might consider using the text listed below. The first part of the book focuses a lot on the basics of item writing, survey construction, survey implementation, and the like.
Dillman, D. A. (2000). Mail and Internet Surveys: The Tailored Design Method. New York: John Wiley & sons, Inc.
Hope this helps.
Phillip
*********************************************************
Phillip W. Braddy, Ph.D.
Psychometrician/Statistician
Research & Innovation
Center for Creative Leadership
Greensboro, NC 27410
336.286.4407 (Voice)
336.286.4434 (Fax)
http://www.ccl.org
-----Original Message-----
From: Organizational Behavior Division Listserv [mailto:
OB@AOMLISTS.pace.edu] On Behalf Of Ryan Smerek
Sent: Thursday, April 24, 2008 11:00 AM
To:
OB@AOMLISTS.pace.edu
Subject: Re: survey method text for OD
Sherry,
I would recommend:
Sudman, S., Bradburn, N.M., & Schwarz, N. (1996). Thinking about
answers: The application of cognitive processes to survey methodology.
San Francisco: Jossey-Bass.
Tourangeau, R., Rips, L.J., & Rasinski, K. (2000). The psychology of
survey response. New York: Cambridge University Press.
Ryan
Quoting Sherry Schneider <
sschneider@UWF.EDU>:
> Hello everyone,
>
> I'm teaching a master's level organizational change and development
> class which includes developing an organizational survey for a client.
> In previous years, I have used Church and Waclawski's (1998) Designing
> and using organizational surveys: A seven-step process, which is
> excellent. However, my students have requested that I look for
> something with more specific, technical advice on writing survey
> questions and developing a sampling strategy. There are lots of books
> out there. Any advice?
>
>
>
> Regards,
>
> Sherry Schneider
>
>
>
> Sherry Schneider, Ph.D.
>
> Department of Psychology
>
> University of West Florida
>
> Pensacola, FL 32514-5751
>
> Email:
sschneider@uwf.edu
>
> Phone: 850.474.2357
>
> Fax: 850.857.6060
>
>
>
>