Respected Sir/Madam,
I am forwarding the call for papers for ICTIM2008 as follows. I would be obliged if you could circulate the same in your esteemed Organization/Association and social network. I also look forward to your support and guidance for the conference. I would be most obliged if you could submit a paper. The call for papers is as follows:
Dear Professors, Industry Delegates, Researchers and Scholars
Call for Papers (ICTIM-2008)
International Conference on
Technology and Innovation in Marketing
www.imt.edu/ictim2008
<st1:placetype w:st="on">Institute</st1:placetype> of <st1:placename w:st="on">Management</st1:placename> Technology, <st1:place w:st="on"><st1:city w:st="on">Ghaziabad</st1:city>, <st1:country-region w:st="on">India</st1:country-region></st1:place>
April 18 and 19, 2008
Last date for Abstract Submission: November 30, 2007
* (Papers for presentation in absentia will be considered)
All accepted full Papers, will be published as a book by a reputed publisher.
CALL FOR PAPERS
International Conference on Technology and Innovation in Marketing invites conceptual and empirical papers, case studies and conference papers from academicians, practitioners, scholars and students related to the conference theme. Competitive and working papers, research articles and case studies on marketing and management topics broadly and conceptually related to the conference theme are invited. A few suggested topics and sub topics are listed below . Conference submissions are invited on the following sub themes and Tracks:
TECHNOLOGY IN MARKETING
E-marketing
-Digital marketing
-Convergence marketing
-Digital branding
-E tailing
-E-service management
-Advertising on the net
-Digital media
-E-Pricing
Leveraging Technology for Customer Profitability
-Retention marketing
-Customer relationship management
-Customer Analytics
-Customer management strategies
-Marketing ROI
-Measuring marketing productivity
-Customer Information systems
Technology enabled marketing
-Database Marketing
-One to One Marketing
-Dialogue Marketing
-Permission Marketing
-Experiential Marketing
-Interactive Marketing
-Mass Customization
-Buzz marketing
-Mobile marketing
-Customers as co producers
Marketing Technologies
-Self Service Technologies for service delivery
-Point of Sale Technologies
-Interactive Marketing technologies
-Service Interface Technologies
-Sales Force Automation
INNOVATION IN MARKETING
Innovation diffusion and adoption
-New product adoption models
-Innovation adoption in Networked markets
-Technology adoption life cycle
Bringing Innovations to market
-Innovation eco systems
-Innovation value Chain
-Marketing of Discontinuous innovation
-Marketing of High Technology Products
-Commercialization of innovations
New Product Development and Management
-Market research for new products
-New Idea generation
-New product development
-Product Innovation process
-Process Innovation
-Service Innovation
-Platform Innovation
-Innovation sourcing
-Organizing for Innovation
-Managing risk in new product development
-New Product Development strategies
-Value innovation
-Incremental Innovation
-Disruptive Innovation
-Open Innovation
-Radical/Discontinuous Innovations
Contact
Prof Rajat Gera
Conference Chair
<st1:place w:st="on"><st1:placetype w:st="on">Institute</st1:placetype> of <st1:placename w:st="on">Management</st1:placename></st1:place> technology
Raj Nagar, <st1:place w:st="on"><st1:city w:st="on">Ghaziabad</st1:city></st1:place>.
Uttarpradesh - 201001. <st1:place w:st="on"><st1:country-region w:st="on">India</st1:country-region></st1:place>
Email : ictim2008@imt.edu;rgera@imt.edu
Phone : +91-120-3002286(D),3002200.
Fax: +91-120-2965020, +91-120-2827895, +91-120-3002300
Web site: www.imt.edu/ictim2008
M: 9250145435
Institute of Management Technology Ghaziabad, India
<st1:placetype w:st="on">Institute</st1:placetype> of <st1:placename w:st="on">Management Technology</st1:placename> (IMT) <st1:city w:st="on">Ghaziabad</st1:city>, one of the top ten business schools in <st1:place w:st="on"><st1:country-region w:st="on">India</st1:country-region></st1:place>, is known for academic excellence, research contributions, executive development and industry interface worldwide. Its major strength lies in a strong team of highly qualified faculty, quality students and dedicated staff.
In the fast changing economic environment, IMT <st1:place w:st="on"><st1:city w:st="on">Ghaziabad</st1:city></st1:place> has striven to bring global perspective to all its programmes and activities. Latest methodologies are employed for effective delivery and the curriculum emphasizes practical orientation. The Institute has encouraged an increasing overseas exposure for its students. Exchange prgorammes with leading business schools around the world help the students to assimilate management practices and understand the importance of cross-cultural issues in managing the business, trade and industry. The Institute believes in preparing global leaders who can contribute to the national and global economy and the society. Being a premier management institute, research is at the heart of intellectual activities.