Dear Vikas,
I can share with you the material I put together to run a 25 session course on "Creativity, Innovation and Entrepreneurship" for a Defence Service Officers Management Programme at IIM Bangalore (May-June 2007). Please note that the course itself was oriented towards giving a feel to these service officers for intra- and entre-preneurial venturing, as they were soon to retire or leave service on completion of their contractual obligations. You will therefore note that I have made extensive use of case studies involving ex-servicemens ventures from the Indian context. I was also luckily able to organize a number of useful panel discussions wherein both industry professionals and ex-servicemen entrepreneurs discussed their learning in floating new ventures and about the opening opportunities in the market environment.
My experience was that it is a little ambitious to try and include important dimensions of entrepreneurship as well into such a course. Ideally I would like to divide this into two separate courses, dealing with Creativity and Innovation in the Market Environment and Entrepreneurial Venturing, with somewhat of a natural overlap that cannot possibly be avoided.
All the best,
<st1:place w:st="on">Ravi Bangari</st1:place>
<st1:place w:st="on">Fellow of the Indian Institute of Management Bangalore</st1:place>
India
Books:
Peter Drucker, Innovation & Entrepreneurship: Practice and principles, 1986/1991.
Mihaly Csikszentmihalyi, "Creativity: Flow and the Psychology of Discovery and Invention", <st1:state w:st="on"><st1:place w:st="on">New York</st1:place></st1:state>: Harper Collins, 1996.
Tom Kelley, The Art of Innovation, <st1:state w:st="on"><st1:place w:st="on">New York</st1:place></st1:state>: Doubleday, 2001/2004.
Subroto Bagchi, The High-Performance Entrepreneur, Penguin Books <st1:country-region w:st="on"><st1:place w:st="on">India</st1:place></st1:country-region>, 2006.
In addition to specified portions from the books above, additional readings were prescribed as well as shown below:
Additional Weekly <st1:place w:st="on"><st1:city w:st="on">Readings</st1:city></st1:place>:
Week 1:
Theodore Levitt, Creativity Is Not Enough, HBR Classic, HBR, August 2002.
Robert Simons, Control in an Age of Empowerment, HBR, March-April 1995.
Robert I Sutton, The Weird Rules of Creativity, HBR, September 2001.
Harvard Business Essentials, Managing Creativity and Innovation, by Richard Luecke (2003).
Week 2:
<st1:city w:st="on">Henderson</st1:city> and <st1:place w:st="on">Clark</st1:place>, Architectural Innovation, ASQ, 35, 1990.
Clayton M. Christensen, The Innovators Dilemma, 1997.
<st1:city w:st="on">Everett</st1:city> <st1:city w:st="on"><st1:place w:st="on">Rogers</st1:place></st1:city>, Diffusion of Innovations, 1962.
Howard H. Stevenson & David E. Gumpert, The Heart of Entrepreneurship, HBR, 2001.
Amar Bhide, How Entrepreneurs craft Strategies that work, HBR, Mar-Apr 1994.
Amar Bhide, The Questions every Entrepreneur must answer, HBR, Nov-Dec 1996.
Chris Warner, Killer Applications: An Entrepreneurs Education in the Death Zone, in Useem, Useem and Asel (Eds.), Upward Bound, 2003.
Richard I Sutton, Weird Ideas that spark Innovation, MIT Sloan Management Review, Winter 2002.
Clayton M. Christensen, Scott Cook, and Taddy Hall, Marketing Malpractice: The cause and the cure, HBR, December 2005.
Clayton M. Christensen & Michael Raynor, The Innovators Solution, HBSP, 2003; Chapter 3: What products will customers want to buy?
Carolyn Watt and Ruth-Ann Boyd, Customer Experience: The Next Competitive Battleground, Webinar recording.
Eric von Hippel, Innovation by User Communities: Learning from Open-source Software, MIT Sloan Management Review, Summer 2001.
Week 3:
Stefan Thomke, Enlightened Experimentation: The New Imperative for Innovation, HBR, February 2001.
Sloan Management Review, Spring 2007: The Future of the Web.
Steve Ballmer Speaks Passionately about Microsoft, Leadership ... and Passion: Knowledge@Wharton, January 10, 2007.
Week 4:
James C. Collins and Jerry I. Porras, Building Your Company's Vision, HBR, September 1996.
Andrew Hargadon and Robert I. Sutton, Building an Innovation Factory, HBR OnPoint, February 2001.
Eric von Hippel, Stefan Thomke and Mary Sonnack, Creating Breakthroughs at 3M, HBR, Sept-Oct 1999.
Larry Huston and Nabil Sakkab, Connect and Develop: Inside Procter and Gambles New Model for Innovation, HBR, March 2005.
David A Garvin and Lynne C Levesque, Meeting the Challenge of Corporate Entrepreneurship, HBR, October 2006.
William A. Sahlman, How to write a great business plan, HBR, July 1997.
Stanley R Rich & David E Gumpert, How to write a winning Business Plan, HBR, May-June 1985.
Week 5:
Richard G. Hamermesh, Paul W. Marshall and Taz Pirmohamed, Note on Business Model Analysis for the Entrepreneur, HBS background note, January 22, 2002.
John Hamm, Why entrepreneurs dont scale, HBR, December 2002.
Paul Asel, Scaling up: Ridge Walking from Silicon Valley to McKinleys Summit, in Useem, Useem and Asel (Eds.), Upward Bound, 2003.
Teresa M. Amabile, How to kill creativity, HBR, September 1998.
Amar Bhide, What role for Entrepreneurship in <st1:country-region w:st="on"><st1:place w:st="on">India</st1:place></st1:country-region>?, Memo, 2004.
Clayton M. Christensen & Michael Raynor, The Innovators Solution, HBSP, 2003; Epilogue: Passing the Baton.
Cases:
Powering Pegasus: <st1:placetype w:st="on">Institute</st1:placetype> of <st1:placename w:st="on">Pursuit</st1:placename> of Excellence; Air <st1:place w:st="on">Deccan</st1:place>: Revolutionising the Indian Skies; Tulip IT Services Limited: Providing End-to-End Wireless Connectivity;
IDEO Product Development; Hewlett-Packard: The Flight of the Kittyhawk (A); Google, Inc.; 3M: Profile of an Innovating Company; <st1:place w:st="on">Mount Everest</st1:place>1996.
"Anand, Vikas" <VAnand@WALTON.UARK.EDU> wrote:
Hi All: Am looking for recommendations for text books that can be used to support a creativity and innovation course for MBA students. I am also looking for simulations and assignments that can be used in that course. Id really appreciate any suggestions
please send them to me at
vikas@walton.uark.edu and I will be happy to post a summary of all responses.
Vikas Anand
Associate Professor of Management
Sam M. Walton College of Business
University of Arkansas
Fayetteville, AR 72701
Phone: 479-575-6232, Fax: 479-575-3241
http://waltoncollege.uark.edu/faculty/search.asp?type=profile&id=145000&group=MGMT
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