Joel Brockner
?Cultural Differences in Self and the Impact of Personal and Social
Influences?
Coauthor(s): Sheena Iyengar.
Editors: Wilhelmina Wosinska, Robert B. Cialdini, and Daniel W.
Barrett
View Publication
Abstract:
A long and rich tradition in Western-dominated social psychology has
examined the effects of people's observations of their own behavior
on their subsequent attitudes and behaviors. Studies in this
tradition examine and find moderating effects of various contextual
factors (e.g., volition and publicness) on people's tendencies to
align their attitudes/behaviors with their observed behaviors.
Conversely, there has been a historical tradition for examining the
effects of social influences and group pressure on human thought and
behavior. Recent findings reviewed in this chapter suggest cultural
differences in independence and interdependence moderate the relative
impact of one's own behavior and behavior of others. People from
cultures stressing independence are more influenced by observations
of their own behaviors, whereas people from cultures stressing
interdependence are more influenced by observations of their peers'
behaviors. Historically, there have been two research traditions in
the study of influence: one focusing on the effects of personal
information and the other dealing with the effects of social
information. Influence based on personal information refers to people
being affected by their observations of what they have said and done
in the past. Influence based on social information refers to people
being affected by their observations of others' attitudes and
behaviors. This chapter considers how the impact of these two forms
of influence varies across cultures.
Source: The Practice of Social Influence in Multiple Cultures
Exact Citation:
Iyengar, Sheena, and Joel Brockner. "Cultural Differences in Self and
the Impact of Personal and Social Influences." In The Practice of
Social Influence in Multiple Cultures. Ed. Wilhelmina Wosinska,
Robert B. Cialdini, and Daniel W. Barrett. Mahwah, N.J.: Lawrence
Erlbaum, 2001.
Place: Mahwah, N.J.
Date: 2001
Veronica Manlow
Assistant Professor, Sociology
St. Joseph's College
vmanlow@juno.com
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