Few countries can boast of having strategized, designed and built socially scalable platforms that cater to 1.3 billion citizens. India's JAM Trinity is one of the few examples which have embodied key principles of platform strategy, design and the power of networks. India's digital infrastructure comprises of three key pillars - a bio-metrically verifiable identity which is the base of India's 'Aadhaar Stack' or 'India Stack', mobile phones on the back of a telecom revolution, lowest cost of data in the world leading to 700+ million unique smartphone users and a unique interlinkage of India's universal digital identity with Jan-Dhan ("People's Money") bank accounts. Together – "Jan-Dhan, Aadhar and Mobile" are the famed "JAM Trinity". This is a textbook case of strategizing, designing, developing platforms and truly leveraging the "power of networks".
In this PDW, we cover examples of platform strategy, design, scalability, adoption building for scalable social platforms in the context of "JAM Trinity". We bring together perspectives of platform research combined with a holistic view of the "JAM Trinity" and the impact it has had on a nation of billion-plus people. Finally, we bring together an analysis of using "service design" techniques in the creation and usage of these platforms. The richness of this session arises from three different perspectives that we are able to bring towards these platforms i.e., strategy, design, technology.Best Wishes,Arvind Gupta (Indian School of Business), Himanshu Warudkar (Indian School of Business), Shrikant Ekbote (Indian Institute of Technology Guwahati)