This is a very hard question to answer without some better idea of your background . However, one important general theme nowadays is addressing the problem that much research in OB, HRM management and psychology has been developed in WEIRD contexts. That is on people from Western, educated, industrialized, rich and democratic (WEIRD) societies (often American undergraduates).
See Henrich, J., Heine, S. J., & Norenzayan, A. (2010). Most people are not WEIRD. Nature, 466(7302), 29-29. The replication crisis in social science has also given rise to an increasing interest in replication studies. One way of identifying an interesting research question (given your access to a non-WEIRD) population is to identify a high profile research finding (from research in WEIRD contexts) that you think may be rather culturally or institutionally embedded and which has not been examined in the context of Pakistan or similar contexts.
A well conducted replication, possibly with an extension to test hypothesis about the reasons for differences in effects could be a very impactful study suitable for a good PhD.
Mark Fenton-O'Creevy | Professor of Organisational Behaviour
Faculty of Business and Law
The Open University, Michael Young Building, Walton Hall, Milton Keynes, MK7 6AA Tel: +44 (0) 1908 655804.
Personality, ideology, and money attitudes as correlates of financial literacy and competence.
Fenton‐O'Creevy, Mark, and Adrian Furnham
Financial Planning Review (2019): e1070.
Money attitudes, personality and chronic impulse buying.
Money attitudes, personality and chronic impulse buying
Fenton-O'Creevy, Mark and Furnham, Adrian (2019). Applied Psychology: An International Review (Online Early Access).
Personality and political orientation
2018. A Furnham, M Fenton-O'Creevy
Personality and Individual Differences 129, 88-91
Is the disposition effect related to investors' reliance on System 1 and System 2 processes or their strategy of emotion regulation?
2018. DW Richards, M Fenton-O'Creevy, J Rutterford, DG Kodwani
Journal of Economic Psychology 66, 79-92
A multilevel analysis of the use of individual pay-for-performance systems
2018. P Gooderham, M Fenton-O'Creevy, R Croucher, M Brookes
Journal of Management 44 (4), 1479-1504
Antecedents and consequences of chronic impulsive buying: Can impulsive buying be understood as dysfunctional self‐regulation?
2018. M Fenton‐O'Creevy, S Dibb, A Furnham
Psychology & Marketing 35 (3), 175-188
Dr. Kate O'Neill (Ph.D.)| Associate Professor of Management
Darulaman Road | Kabul, Afghanistan
Tel: 0093 (0) 790697391 | TW@AUAfghanistan
Email: firstname.lastname@example.org | www.auaf.edu.af